How Small Restaurants Are Competing With Digital Content

2018 is around the corner and more and more small restaurants are turning their heads into digital content. This strategy is helping small restaurants to compete in the online world.

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According to the National Restaurant Association, there are over a million restaurant locations in the U.S. Nine out of 10 of these restaurants have fewer than 50 employees, while seven in 10 are single-unit operations. In their State of the Industry report, the association said that projected sales for 2017 for all of these businesses are pegged at around $800 million.

An infographic by the content marketing agency PointVisible says that around 70 percent of marketers will create more B2B content for this year, while 73 percent will do more for B2C. Why?

Content marketing, which involves the creation and publication of web content, is geared to be a $300 billion industry by 2019
, because of the benefits that it provides to enterprises that are aiming for business success.

More Leads and Returns

Digital content does not only make businesses more trustworthy to a customer, it also makes them more worthy of being shared. That can translate to more Web traffic, which can boost brand recognition and entice clients to give the business a try. For example, infographics are three times as likely to be shared than other forms of content, which can significantly—and positively—impact reach and engagement with target audiences. Similarly, emails that have customized subject lines are 26 percent more likely to be opened than those with generic content.

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